Commerce56 provides a distribution and operational platform for consumer brands selling on Amazon.
By integrating with Amazon’s Selling Partner API (SP-API), the platform enables sellers to make selected products available across Commerce56 consumer channels while fulfilling orders using Amazon Multi-Channel Fulfilment (MCF).
The goal is to help sellers reach consumers who are actively planning celebrations and looking for relevant products such as decorations, gifts, and party supplies.
Amazon sellers authorize Commerce56 using Amazon’s SP-API authorization flow.
This allows the platform to securely access limited catalog data required to:
Import product listings
Identify eligible products
Generate product displays across Commerce56 channels
Sellers may revoke platform authorization at any time through Amazon Seller Central.
Once onboarded, sellers may choose to make selected products available through Commerce56 consumer channels.
These may include:
Zapigo, a celebration planning platform where hosts discover products related to invitations, décor, and event essentials
Commerce56-owned commerce channels (i.e. on our other brands' independent stores)
Curated creator and influencer partners focused on celebration and gifting content
These channels help sellers reach consumers at the moment they are planning events.
Orders generated through Commerce56 channels can be fulfilled using Amazon Multi-Channel Fulfilment (MCF).
This allows sellers to:
Use existing Amazon FBA inventory
Fulfill orders outside the Amazon marketplace
Avoid additional warehousing and logistics complexity
Commerce56 manages the consumer storefront and order routing across its channels, including Zapigo and curated partner experiences.
Sellers retain control over their Amazon catalog listings, product availability, and inventory stored in Amazon fulfillment centers.
Commerce56 settles payments with participating sellers directly for orders generated through Commerce56 channels. Settlements are typically issued on a periodic schedule designed to align operationally with common Amazon payout cycles.
MCF is used only as a fulfilment service for orders placed through Commerce56 channels using the seller’s existing Amazon inventory. Seller account data accessed through Amazon’s Selling Partner API remains restricted to the Commerce56 platform and is not shared with other sellers or partner channels.
Commerce56 is designed to protect seller data and comply with Amazon’s policies.
When products are distributed through partner channels:
Sensitive Amazon account data is never shared with partners
Sellers’ operational dashboards, analytics data, and SP-API data remain within the Commerce56 platform
Partners only receive public product information required to display items, such as product images, titles, descriptions, and pricing
Commerce56 operates in accordance with Amazon’s Selling Partner API policies and Acceptable Use Policy.
Each seller account connected to the Commerce56 platform operates in an isolated environment.
Data accessed through Amazon’s Selling Partner API is used only to provide services to the seller who authorized the connection. Commerce56 does not aggregate or redistribute seller operational data across sellers or partner channels.
Products promoted through Commerce56 partner channels are displayed using catalog information such as product titles, descriptions, images, and pricing. Seller account data, operational metrics, and API data remain restricted within the Commerce56 platform.
Where eligible, the platform may also surface insights derived from Amazon datasets such as Brand Analytics reports, including:
Search term insights
Category discovery patterns
Product association signals
These insights help brands better understand product discovery and merchandising opportunities.
Access to Brand Analytics insights depends on Amazon eligibility and permissions.